The Race (preview)

To celebrate both Gucci’s 90th anniversary and the 150th year of a unified Italy, the firm’s creative director, Frida Giannini, has collaborated with international man of mystery and heir to the Fiat legacy Lapo Elkann to create the Fiat 500 by Gucci, a new style icon in the world of automobiles.

Elkann’s creative agency Independent Ideas worked with the legendary fashion house on this neo-classic special edition, the subject of The Race, a short film shot exclusively for Dazed by fashion photographer Will Davidson.