Tuesday, 29 November 2011

Cadillac's Game changer




Last summer Cadillac's press release announced ELR as a Luxury touring coupe that gets extended-range electric vehicle technology, but one piece of vital information is missing.

 

The innovative Cadillac Converj Concept, a dramatic luxury coupe with extended-range electric vehicle technology, is moving forward as a production car that will be called the Cadillac ELR.


Development of the ELR is just underway, so details on performance, price and timing will be announced later.

The Cadillac ELR will feature an electric propulsion system made up of a T-shaped lithium ion battery, an electric drive unit, and a four-cylinder engine-generator. It uses electricity as its primary source to drive the car without using gasoline or producing tailpipe emissions. When the battery's energy is low, the ELR seamlessly switches to extended-range mode to enable driving for hundreds of additional miles.



Sound familiar? The powertrain is similar to that of the Chevrolet Volt. The ELR is expected to debut in 2013.


"The concept generated instant enthusiasm," said Don Butler, vice president-Cadillac Marketing. "Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving."



But General Motors isn't talking about one important ELR characteristic: Will the ELR be front-wheel drive like the Volt or rear-wheel drive?
GM has a new rwd platform that will be shared by the Cadillac ATS, a compact sedan that goes on sale next year. That could be the game changer for the ELR.

But there's a potential packaging issue with a rwd platform: Can the battery pack be modified so the driveshaft can be positioned below it? I don't know. The Volt's T-shaped battery pack is below the rear seats and center console.

Certainly the battery pack could be raised, eating up some space in the passenger compartment. The trade-off would be rear seat comfort, especially headroom, aggravated by the slope of the roof as it approaches the rear of the vehicle.

I find it interesting that the ELR is being touted as a 2+2 instead of a true four-passenger sedan. A 2+2 generally limits rear-seat space to kiddies and grocery bags. There's no room for adults.

Maybe that's a signal that the battery pack will be eating up some of the rear-passenger space so the ELR can be offered as a rear-drive coupe.

Cadillac selected the name ELR to indicate the car's electric propulsion technology, in keeping with the brand's 3-letter international model naming convention.
The Converj Concept sparked the idea of combining the desirability of a grand touring coupe with electrification, said Ed Welburn, GM vice president, Global Design.

"There's no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2," Welburn said.












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