The Race

Dazed & Confused presents "The Race" for Fiat 500 by Gucci.

Assembly Line

NOWNESS presents "Assembly line" for Fiat 500 by Gucci.

Reverse to Perfection

Vogue presents "Reverse to Perfection" for Fiat 500 by Gucci.

500 by Gucci Short Film Collection

The best exponents of Italian style and fashion were present yesterday at the 500 by Gucci Short Film Collection’s first screening in Milan. Here you can find some pictures from this exclusive event!

Polaroid Papillon

Purple presents "Polaroid Papillon" for Fiat 500 by Gucci

The Race (preview)

To celebrate both Gucci’s 90th anniversary and the 150th year of a unified Italy, the firm’s creative director, Frida Giannini, has collaborated with international man of mystery and heir to the Fiat legacy Lapo Elkann to create the Fiat 500 by Gucci, a new style icon in the world of automobiles.

Reverse to Perfection (preview)

Reverse to Perfection is a film by Francesco Carrozzini where luxury recaptures its place.

Polaroid Papillon (preview)

Teaser of Polaroid Papillon, a short film by Olivier Zahm featuring Betony Vernon at the Museo Casa Mollino, Torino.

Nowness Fiat 500 by Gucci

Director Chris Sweeney Celebrates the Italian Fashion House’s New Twist on an Automotive Icon

High heels, handbags and perfume bottles are transformed into a steering wheel, car exhaust and wheel rims by a vacuum-forming machine in director Chris Sweeney’s short for the new Fiat 500 by Gucci.

Cars and Fashion.

A current automotive trend this year, are the versions in collaboration with prestigious Fashion Houses, the dance started early this year with the BMW 5 GT Trussardi and the Fiat 500 by Gucci followed by the more recent Maserati GranCabrio(GranTurismo Convertible in USA) Fendi and Fiat 500c by Gucci.
For Trussardi which celebrates it's centenary and Gucci which celebrates it's 90 years and inaugurated recently it's museum in Florence, it's not the first time they combine their name to a car model, the older may remember the Cadillac Seville Gucci, present in museo Gucci, and the Lancia Beta HPE Trussardi from the late 70s and middle 80s.