Lifestyle Mirror's "Independent"

Lifestyle Mirror has an "Independent" Cover this week...

With undying dedication to the notion of customization, Lapo Elkann has always had a passion for reinvigorating existing situations. Whether designing a never-before-seen custom car interior or breathing new life into one of his late grandfather’s custom suits, Elkann is constantly searching for new ways to think about—and tweak—objects in our daily lives.

Lapo! What an imaginary world (video)

500 by Gucci Short Film Collection

The best exponents of Italian style and fashion were present yesterday at the 500 by Gucci Short Film Collection’s first screening in Milan. Here you can find some pictures from this exclusive event!

Nowness Fiat 500 by Gucci

Director Chris Sweeney Celebrates the Italian Fashion House’s New Twist on an Automotive Icon

High heels, handbags and perfume bottles are transformed into a steering wheel, car exhaust and wheel rims by a vacuum-forming machine in director Chris Sweeney’s short for the new Fiat 500 by Gucci.

Tailor Made part II

The project Ferrari Tailor Made

Ferrari Tailor-Made is the exclusive new personalisation programme from Maranello developed specifically for clients wishing to create a truly bespoke car that will be a clear expression of their own unique personalities and tastes.

[Wallpaper* Design Awards 2012] 'best car collection' Lapo Elkann

Lapo Elkann is not only heir to the Italy's biggest auto label, Fiat, but also a passionate collector of cars