[Wallpaper* Design Awards 2012] 'best car collection' Lapo Elkann

Lapo Elkann is not only heir to the Italy's biggest auto label, Fiat, but also a passionate collector of cars

Rosso Ferrari

SRT presents a pair of custom Grand Cherokee SRT8s to Fernando Alonso and Felippe Massa to kick off 2012 Formula One season

Tailor made.

Lapo Elkann with a customized Ferrari California 

Last weekend Financial Times "how to spend it" magazine had an interview of Fiat heir and "world best-dressed man" contender Lapo Elkann, about the Ferrari's Tailor Made service.
Lapo put a scarlet Rubinacci suit with silk lining depicting HMS Victory for the interview, a combination of the the classic ferrari color with a british theme lining in honor of the interviewer.
Lapo currently use a customized non politically correct Jeep Grand Cherokee SRT8 with green camouflage paint job as his daily driver.