Lifestyle Mirror's "Independent"

Lifestyle Mirror has an "Independent" Cover this week...

With undying dedication to the notion of customization, Lapo Elkann has always had a passion for reinvigorating existing situations. Whether designing a never-before-seen custom car interior or breathing new life into one of his late grandfather’s custom suits, Elkann is constantly searching for new ways to think about—and tweak—objects in our daily lives.

Lapo! What an imaginary world

Lapo gave a very interesting interview to the Uomo Vogue Magazine.

Tailor Made part II

The project Ferrari Tailor Made

Ferrari Tailor-Made is the exclusive new personalisation programme from Maranello developed specifically for clients wishing to create a truly bespoke car that will be a clear expression of their own unique personalities and tastes.

Tailor made.

Lapo Elkann with a customized Ferrari California 

Last weekend Financial Times "how to spend it" magazine had an interview of Fiat heir and "world best-dressed man" contender Lapo Elkann, about the Ferrari's Tailor Made service.
Lapo put a scarlet Rubinacci suit with silk lining depicting HMS Victory for the interview, a combination of the the classic ferrari color with a british theme lining in honor of the interviewer.
Lapo currently use a customized non politically correct Jeep Grand Cherokee SRT8 with green camouflage paint job as his daily driver.